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Research papers

Beyond the silo

Joining research dots in the context of brand research is a fascinating journey. It goes far beyond the borders of traditional survey-by-survey approaches: taking more and deeper insights simultaneously into account (e.g. product, service and price...

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business
Authors: Harald Schuster, Sabine Hatz
Company: GfK
May 24, 2013
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Citation

Schuster and Hatz (2013a, May 24). Beyond the silo. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/beyond-the-silo